WHAT IS DIGITAL MARKETING ?
WHAT IS DIGITAL MARKETING ? Digital marketing refers to the practice of promoting and advertising products, services, or brands using digital channels and technologies. It encompasses a wide range of online marketing activities that are aimed at reaching and engaging with potential customers through various digital platforms. Digital marketing leverages the power of the internet and electronic devices to connect with target audiences in ways that are more precise, measurable, and interactive compared to traditional marketing methods. Some common components of digital marketing include: 1. Search Engine Optimization (SEO): Optimizing a website's content and structure to improve its visibility in search engine results pages, with the goal of driving organic (non-paid) traffic. 2. Search Engine Marketing (SEM): Using paid advertising on search engines (like Google Ads) to increase visibility and drive targeted traffic to a website. 3. Social Media Marketing: Utilizing s...